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Jony Ive minimizes again: new Apple logo has no apple

9188370701logos.jpg Jony Ive minimizes again: new Apple logo has no apple   The Boquete Times   Boquete   Panama

Cupertino, CA — Brace yourself. Apple is about to change its logo — again. The new corporate mark, set to roll out this summer, will be the tenth official logo for Apple in the last 13 years.

“Jony knocked this one out of the park,” said one executive, on condition of anonymity. “You can barely notice the damn thing anymore.”

b0f0e8054650x150.jpg Jony Ive minimizes again: new Apple logo has no apple   The Boquete Times   Boquete   Panama
Latest iMac shows off the new apple-less Apple logo (click to enlarge)

Jony Ive, apparently searching for things to do now that iPad and iPhone 4 have launched, presented his new design at Apple’s quarterly Minimization Meeting last week.

In the meeting, Jony presented a minimal one-paragraph argument for making the change. “In the mobile age, we need to shed, not add. We’ve shed 24% of the iPhone’s bulk, we’ve shed Flash, and we will now shed the bulk of our logo. The leaf says all we need to say.”

2ae6ea01f3poster.jpg Jony Ive minimizes again: new Apple logo has no apple   The Boquete Times   Boquete   Panama
A new brand campaign will celebrate the new logo (click to enlarge)

“The old logo was way too complicated,” explains a graphic artist inside Apple. “Leaf, apple … apple, leaf — the eye never knew where to focus. The solution is pure Apple. Or, I should say, pure leaf.”

A new theme line, a minimized version of the old Think different line — Think dif™ — will accompany the new logo at launch. A pure brand campaign featuring the new logo is slated to run in prime outdoor media.

If all goes well, it will have minimal impact on Apple’s business.

 Jony Ive minimizes again: new Apple logo has no apple   The Boquete Times   Boquete   Panama

 Jony Ive minimizes again: new Apple logo has no apple   The Boquete Times   Boquete   Panama

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Jony Ive minimizes again: new Apple logo has no apple

Artist creates Back to the Future hoverboard — that actually hovers (video)

Don’t expect to ride it on solid ground — much less water — but what you see above is indeed a hoverboard that floats. Using electromagnets embedded in the podium and a laser system to measure its position, artist Nils Guadagnin has managed to keep a familiar-looking pink plank aloft, a full five years and five months before the real deal supposedly sees common use. Give the man a pair of kicks, a car and a flux capacitor, and he’ll be all set. Video after the break.

Continue reading Artist creates Back to the Future hoverboard — that actually hovers (video)

Artist creates Back to the Future hoverboard — that actually hovers (video) originally appeared on Engadget on Fri, 28 May 2010 17:14:00 EDT. P

Redwood City bar flooded with lost prototypes as others try to create Apple-like buzz

Redwood City, CA — Only days after the press went bananas over Apple’s lost iPhone prototype, the copycats are out in force. A veritable flood of lost prototypes is hitting the same bar where Apple’s famously forgetful engineer made news on Monday.

fe0ba85ab7ender2.jpg Redwood City bar flooded with lost prototypes as others try to create Apple like buzz   The Boquete Times   Boquete   PanamaBartender Todd Gretelmann with just a few of the prototypes abandoned in his bar Wednesday night

The Redwood City beer garden, Gourmet Haus Staudt, has become ground zero for every company hoping to get the same buzz generated by Apple.

Bartender Todd Gretelmann says he’s never seen anything like it. “It’s getting tough to clean up around here at night. I’ve got more secret prototypes than I have empty steins.”

A Google engineer who “forgot” a secret Google tablet prototype last night explains, on condition of anonymity, “Apple makes a boatload of money from the buzz they generate — two can play at this game.”

A lot more than two, actually. Gretelmann says that in the three days since the iPhone prototype was left behind, engineers have abandoned so many prototypes, Gizmodo won’t even return his calls anymore. “We love our customers, but honestly, if this keeps up we’re going to have to enforce a ‘no prototypes allowed’ policy.”

According to Gretelmann, some of the companies are falling over each other, trying to have their prototypes “found” by the regular guests. He tells the story of one Palm engineer, blatantly wearing his Palm ID badge, who kept saying “I hope I remember to take my prototype home!” loudly enough that some actually moved away from his table.

170fcff83124x300.jpg Redwood City bar flooded with lost prototypes as others try to create Apple like buzz   The Boquete Times   Boquete   PanamaTrying to restore order at Gourmet Haus Staudt (click to enlarge)

A Dell engineer flew in from Austin, had one quick beer and then quickly left — his top-secret Vostro laptop prototype still running on the bar. “It’s a problem because I can’t get my customers to take the bait on the less popular prototypes. That Dell eyesore is still sitting in my office. I have four Kin prototypes that Microsoft won’t even take back.”

“What I may have to do is just go with the flow, and try to turn it into a positive,” says Gretelmann. “I’m thinking of turning Tuesdays into ‘Prototype Night,’ so all these companies can just get it out of their systems in a single night. I can get the Salvation Army truck here in the morning.”

Until then, at Gourmet Haus Staudt, every night is prototype night.

 Redwood City bar flooded with lost prototypes as others try to create Apple like buzz   The Boquete Times   Boquete   Panama Redwood City bar flooded with lost prototypes as others try to create Apple like buzz   The Boquete Times   Boquete   Panama

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Redwood City bar flooded with lost prototypes as others try to create Apple-like buzz

Put your Old Vinyl Record Covers to Good Use

SleeveFace is an interesting technique where people get themselves photographed in such a way that their face stays hidden behind a sleeve yet it blends perfectly with the background. You could use a glossy magazine, a book, an old vinyl record cover art or even a poster of your favorite star as a sleeve to cover your face.

neil sleeveface

love stinks - sleeveface

You can find more examples of Sleeveface style photographs on SleeveFace.com and on Flickr. Some of the best Sleeveface poses are also available as a photo book.

Sleeveface Yourself

In case you plan to create a Sleeveface with your own photograph, all you need is a digital camera, a sleeve and a friend who can patiently click your snaps because you may not get it right immediately.

The following video has more tips on you can capture a perfect sleeveface where the sleeve blends with the background. Make sure you are wearing matching colors.


Thank you Ashu Mittal for the tip.

Put your Old Vinyl Record Covers to Good Use

Originally published at Digital Inspiration by Amit Agarwal.

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Massive, solar powered bird is overseeing Coachella, pretty stoked about its chance to see Phoenix

8fcc4d3944rane 5.jpg Massive, solar powered bird is overseeing Coachella, pretty stoked about its chance to see Phoenix   The Boquete Times   Boquete   Panama

This massive structure will greet you this weekend if you’re headed to the Coachella music festival. It’s a 45-foot tall solar-powered crane (the bird), and it boasts multicolored LEDs for what will surely be an awe-inspiring night. The huge art installation has a wingspan of 150 feet and weighs about 35,000 pounds. The photovoltaic-powered birdie was designed by Crimson Collective, and it’s just another reason we’re regretting our decision not to head out west for the festival. If you’re lucky enough to be at Coachella, be sure to snap some closeups of the origami-styled crane hanging out with Steve Malkmus for us, okay? Hit the source link for a bunch of other photos.

Massive, solar powered bird is overseeing Coachella, pretty stoked about its chance to see Phoenix originally appeared on Engadget on Fri, 16 Apr 2010 16:59:00 EST.

Summer Flash Sales

Want a quick summer getaway? Some of the best values are available for a limited time only at “flash sale” sites. The booking engine tablethotels.com now has a private sale option, where rooms at partner hotels—which might not discount otherwise—are auctioned off on a weekly basis. At press time, we found a deluxe room at J.K. Place , in Florence , for $300—more than $130 off the rack rate. Meanwhile, auction site luxurylink.com offers travelers the chance to bid on mystery properties—only the locations are disclosed—with bids starting at $1 per stay.

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Summer Flash Sales

Speculation: 700,000 iPads Were Purchased Today

Mark Boulton gets VERY over excited with his iPad
Creative Commons License photo credit: And all that Malarkey

One other key tidbit was just added to the Mercury article about Steve Jobs showing up at the Apple Store. Tech Analyst Gene Munster over at Piper Jaffray, believes that 600,000 to 700,000 were sold today alone. Earlier, he believed 300,000 would be sold over the entire weekend. As a point of reference, 270,000 iPhones were sold in its opening weekend. [SJ Mercury] More

U.S. Changing Way Air Travelers are Screened

The Washington Post |  The Obama administration is abandoning its policy of using nationality alone to determine which U.S.-bound international air travelers should be subject to additional screen …

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U.S. Changing Way Air Travelers are Screened

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