One of the most memorable ads of the Think Different campaign was Crazy Ones, Apple’s tribute to the rebels, the troublemakers, the ones who see things differently. And the ones who change the world. Back in August when Steve Jobs stepped down as CEO, AdWeek released a revision to this heroes tribute, adding Jobs to the end of the sequence. With Steve’s passing we decided to run this video again.
AdWeek notes:
“The images showed everyone from John Lennon to Gandhi, but the inference was that Apple’s visionary leader was one these remarkable souls. Now, with Jobs resigning as CEO of Apple, we’ve added him to the end of “Crazy Ones”—a place he rightfully earned, even if he would never come right out and say so.”
Many people always felt Jobs should always have been included in this spot. Now he certainly is, at least in our memories. RIP Steve. Thanks for being Insanely Great!
Read more from the original source:
Here’s to the Crazy Ones – Including Steve Jobs [Video]
The Apple rumor that keeps on giving — the touchscreen iMac — has just been given another shot of monger juice. DigiTimes (who else) cites industry sources who claim again that Sintek Photonics is shipping Apple touchpanels to sample for use in a future 20-plus-inch iMac. Specifically, the panels are of the projected capacitance type (same as iPhone/iPod touch/iPad) and integrate the touch sensor with the glass cover for reduced thickness and weight while exhibiting “good” viewing angles and brightness. While the image above, extracted from an Apple patent, gives us a clue as to how a touchscreen iMac might be used, we remain unconvinced of its advantages (drawing stylus, anyone?). Then again, we’re sure Apple has lots of whacky products in house for R&D so why not one more.
Apple touchscreen iMac rumor just won’t die originally appeared on Engadget on Fri, 01 Oct 2010 06:39:00 EDT.
Cupertino, CA — Just when you thought it was safe to put a free bumper on your iPhone 4, Apple has announced one little “gotcha.”
To help defray the $175 million cost of the giveaway, those free bumpers will be emblazoned with promotional messages from a variety of companies — a list that currently includes Roto-Rooter, Hormel Ham and Cruex.
“We said our bumpers would be free,” says Apple spokesman Nicolas Bikel, “we never said they’d be advertising-free. Somebody’s got to pay for these things.”
The program, dubbed “BumperTalk,” has produced such intense bidding amongst advertisers, some analysts predict it will rival iAds as a new Apple profit center.
Apple, of course, maintains strict control over BumperTalk content. All messages must be 30 characters or less, appear in Apple’s proprietary Myriad font, and contain neither sexually suggestive words nor words that rhyme with sexually suggestive words.
Despite the restrictions, advertisers are squealing with delight.
“With Apple, we can put our brand where it needs to be,” says Maria Beckinworth, VP of Product Marketing at Cruex, “right at the intersection of telecommunications and antifungal spray.”
And brace yourself, Apple purists. iAds and BumperTalk are just a taste of the future. With Apple determined to put ads everywhere Google can’t, new ad-encrusted computers are already rumored to be in the works. iMacDonald’s, anyone?
See more here:
There’s a catch: “free” iPhone 4 bumpers to be adorned with ads
Cupertino, CA — Brace yourself. Apple is about to change its logo — again. The new corporate mark, set to roll out this summer, will be the tenth official logo for Apple in the last 13 years.
“Jony knocked this one out of the park,” said one executive, on condition of anonymity. “You can barely notice the damn thing anymore.”
Jony Ive, apparently searching for things to do now that iPad and iPhone 4 have launched, presented his new design at Apple’s quarterly Minimization Meeting last week.
In the meeting, Jony presented a minimal one-paragraph argument for making the change. “In the mobile age, we need to shed, not add. We’ve shed 24% of the iPhone’s bulk, we’ve shed Flash, and we will now shed the bulk of our logo. The leaf says all we need to say.”
“The old logo was way too complicated,” explains a graphic artist inside Apple. “Leaf, apple … apple, leaf — the eye never knew where to focus. The solution is pure Apple. Or, I should say, pure leaf.”
A new theme line, a minimized version of the old Think different line — Think dif™ — will accompany the new logo at launch. A pure brand campaign featuring the new logo is slated to run in prime outdoor media.
If all goes well, it will have minimal impact on Apple’s business.
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Jony Ive minimizes again: new Apple logo has no apple
Pomaire, Chile — By mid-morning, the line was already snaking through the narrow streets of Pomaire, about 85 miles west of Santiago, Chile. Hundreds of people — young and old, locals and foreigners, rich and poor — waited patiently for their turn to see the miracle now known as “The Toast.”
It was just days before that Andrés Alvarez, a local potter, gazed at the French toast his wife Martina had prepared for his breakfast. He couldn’t believe his eyes.
“‘I say to Martina, I know this man,” Alvarez recalls, “this is the famous American computer man. I wonder why he is on my toast.”
The man, of course, is Apple CEO Steve Jobs.
Word of the miracle spread like wildfire on the Internet, and from all over the world, the pilgrimage to the Alvarez kitchen began.
The Vatican, hopeful that the image might actually be that of Jesus, quickly dispatched Special Envoy Adolfo Rizio to the scene. Rizio, however, confirmed that the face is that of Steve Jobs. “Jesus did not wear glasses like these,” he explains.
The story took an unexpected turn yesterday when The Toast was found to have healing powers. Martha Masonowitz, media planner from New York City, reported that the non-functional wi-fi on her iPhone miraculously started working again when she stepped up to The Toast.
Since then, The Toast has been healing maladies in all kinds of Apple devices. In addition to the worshippers drawn to the miracle, many are now arriving with crippled iPhones and iPods, or even lugging defective desktop computers and displays.
“This is awesome,” says John Luppert, Austin-based graphic artist. “My Mac Pro died and the Genius Bar was booked for a week. So it’s actually quicker for me to hop the plane down here and let The Toast fix it.”
Even the elderly are being healed. Mya Salsbury, a retired teacher from San Francisco, journeyed to Chile with her wheezing Macintosh LC III — which suddenly started purring like a newborn.
Throwing cold water on the good vibes in Pomaire is Apple spokesperson Katya Radiche, who threatens legal action if Alvarez continues to display his discovery publicly. ”Miracle or not, that image is copyrighted,” she warns, “but I do hope The Toast can fix the screen on my iPod.”
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Thousands flock to see image of Steve Jobs on French toast
Amid new reports of more iPhone prototypes showing up around the world, Apple is taking a new tack. Rather than trying to put the genie back in the bottle, they will now focus on monetizing the genie.
The Prototype Store is now open for business (click to enlarge)
Beginning immediately, the online Apple Store will feature a new Prototype Store where customers can do their prototype shopping from home — without having to search through bars, cafés and restaurants. The Prototype Store will feature a full line of unannounced products, including iPods, iMacs, MacBooks and Mac Pros.
Concurrently, Apple will be opening an official Apple Prototypes page on YouTube, where customers can post their teardown videos without fear of prosecution.
“Apple always puts customers first, and if our customers want a legal way to procure our prototypes and disseminate the proprietary information therein, we are happy to provide that,” says Apple spokesperson Kianna Stack.
Already an ecosystem is taking shape around the Prototype Store. Third-party manufacturers are offering a range of prototype-disguising cases, tool kits to break products open and Apple-style iMovie templates to create more professional teardowns.
Some, however, are not at all pleased with Apple’s new thinking. Local bar and beer garden owners are forming an anti-prototype coalition, fearing that if their customers can easily find prototypes online, they will have less incentive to come out searching in the drinking establishments.
Read more:
If you can’t beat ’em, join ’em: Apple launches Prototype Store
A tipster who apparently correctly predicted the recent MacBook Pro refresh has alerted Australian Macworld to a new SKU making its way through Apple’s systems down under. According to said “well-placed” source, the MC516LL/A K87 BETTER BTR-USA code string identifies an incoming batch of all-new MacBook Air laptops. This makes all the sense in the world given the recent hubbub about Intel offering ULV versions of its 32nm Core 2010 processors and the Air’s overdue need for an upgrade, but there is the proviso that this could also be referring to shipments of new 27-inch LCDs, to match the ones found on the latest iMac generation. Either way, we’re looking at some unannounced hardware rapidly making its way to Australia. Hey, doesn’t Apple make a habit of announcing new goodies on Tuesdays?
MacBook Air feeling the wind of change? originally appeared on Engadget on Mon, 10 May 2010 05:43:00 EST.
The world needs another iPod / iPhone dock like it needs another billion gallons of oil floating around in the Atlantic, but there’s something eerily seductive about Finite Elemente’s latest piece. The Hohrizontal 51 is no average dock, and in our estimation, it’s a design element first and Apple accessory second. Designed to be wall mounted and hold up to 55 pounds, this stunning shelf integrates an iPod / iPhone dock into itself, and the inbuilt speakers / video outputs make it even more functional. There’s plenty of space for a bedroom-sized HDTV, and if you’re careful, maybe even an iMac. Too bad the $660 MSRP all but eliminates the hope of you ever springing for one, but hey, if you ever needed encouragement to sharpen your carpentry skills, you needn’t look further than the source link below.
Finite Elemente’s Hohrizontal 51 iPod / iPhone dock is its own shelf originally appeared on Engadget on Mon, 03 May 2010 11:07:00 EST.
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