One of the most memorable ads of the Think Different campaign was Crazy Ones, Apple’s tribute to the rebels, the troublemakers, the ones who see things differently. And the ones who change the world. Back in August when Steve Jobs stepped down as CEO, AdWeek released a revision to this heroes tribute, adding Jobs to the end of the sequence. With Steve’s passing we decided to run this video again.
AdWeek notes:
“The images showed everyone from John Lennon to Gandhi, but the inference was that Apple’s visionary leader was one these remarkable souls. Now, with Jobs resigning as CEO of Apple, we’ve added him to the end of “Crazy Ones”—a place he rightfully earned, even if he would never come right out and say so.”
Many people always felt Jobs should always have been included in this spot. Now he certainly is, at least in our memories. RIP Steve. Thanks for being Insanely Great!
Read more from the original source:
Here’s to the Crazy Ones – Including Steve Jobs [Video]
Over the last few months, the rumor mill has just been incapable of agreeing whether or not the next iPhone will be a modest update on the iPhone 4 called the iPhone 4S, or a more revolutionary update called the iPhone 5. We’ve even heard that Apple will release both an iPhone 4S and iPhone 5 in September.
Now ThisIsMyNext is reporting that there is no iPhone 4s at all. Rather, reports of an iPhone 4s have been informed by Apple’s method of testing the iPhone 5 prototype inside of the enclosure of an old iPhone 4.
This Is My Next’s Joshua Topolsky explains:
Simply put, as the iPhone 5 components are built for a smaller and lighter device, they can be easily fit into a casing which for all intents and purposes looks identical to an iPhone 4… and that’s exactly what Apple has been doing. Our sources tell us that the company has been testing the new components in old iPhone cases, for obvious reasons. Some of those reports we’ve heard about a larger screen for the old design would make sense too, as a slight tweak of the size (say, to a 3.7-inch display), would be barely noticeable to the eye, but obvious in internal component design. So if you’ve been wondering why the rumors about the iPhone 4S rose to such a din, now you know.
This isn’t unheard of: Apple famously field tested the iPhone 4 in a case that made it look like the iPhone 3GS.
Why would Apple ditch the iPhone 4 design so quickly? According to Topolsky, the “highest levels” of Apple are ready to move on from the design after the twin debacles of Antennagate and Glassgate.
In the same report, Topolsky confirms that his sources say a high-resolution iPad 2 Plus will be released in September with a display resolution of 2048 x 1536.
Topolsky writes:
he idea behind the product is apparently that it will be a “pro” device aimed at a higher end market — folks who work in video and photo production possibly — and will be introduced alongside something like an iPad version of Final Cut or Aperture. This product is specifically said tonot be the iPad 3, rather a complimentary piece of the iPad 2 line. Think MacBook and MacBook Pro.
We just don’t buy this. Not only has Topolsky been wrong about a Retina Display iPad before — he famously said the iPad 2 would have one — but packing that many pixels into an iPad display is still cost prohibitive. Perhaps Apple could make it work by branding that iPad as an iPad HD and charging more, but I just don’t think it makes sense to split the tablet market between consumers and professionals. What do you think?
The rest is here:
Report: Apple’s Testing The iPhone 5 In iPhone 4 Enclosures, Retina iPad 2 On The Way
Ok, we’re a little baffled why this dude is pulling out an iPad in this sitch. Last-minute conditions-check? Confused about the term “surf the web”?
What’s pretty clear though, is that the blindingly yellow G-Form iPad Extreme Sleeve case ($60) he’s peeling off his iPad is now shipping. We love talking about this case; partly because we’re fascinated with the extreme-sport-derived protective material it’s made from, and partly because we’re mesmerized by the crazy videos G-Form keeps releasing to demonstrate the Extreme Sleeve’s protective ability — which seems formidable.
Right now, it’s only available (thankfully, also in black) from G-Form directly.
Apple might say we’re in the post-PC era, but hey — turns out they still make Macs in Cupertino, and the new MacBook Pro is actually one of the more aggressive refreshes in the machine’s history. Not only has it been less than a year since the last MacBook Pro spec bump, but our 15-inch review unit is actually the first Sandy Bridge system we’ve received from any manufacturer. And it’s not just the CPU that’s new: Apple’s also launching the new Thunderbolt high-speed interconnect, and there’s been a big switch to an AMD Radeon HD 6750M GPU paired with Intel’s integrated HD Graphics 3000, an arrangement that should offer both solid graphics performance and great battery life. That’s a lot of new parts in a familiar case — but do they add up to something more than just a speed bump? Read on for our full review!
Continue reading MacBook Pro review (early 2011)
MacBook Pro review (early 2011) originally appeared on Engadget on Fri, 04 Mar 2011 16:00:00 EDT.
We just got our new 15-inch MacBook Pro review unit, and although it looks almost exactly the same as the previous MBP, it has that fancy new ThunderBolt icon on the side, which ought to make I/O nerd hearts flutter the world over. Unfortunately, there aren’t any ThunderBolt peripherals on the market yet, so we can’t really test the new connection yet, but we can report that backwards compatibility with Mini DisplayPort performs as advertised and that all of our display adapters worked without issue — the first time we can ever remember Apple switching a standard and not requiring all new dongles.
As for performance, we were given the $2,199 configuration with a 2.2GHz quad-core Sandy Bridge Core i7, discrete AMD Radeon HD 6750M graphics, 4GB of RAM and a 750GB HD, which clocked a preliminary GeekBench score of 9647. We’ll have tons more testing in our full review, including detailed comparisons of the discrete chip with Intel’s new integrated HD Graphics 3000.
Apple did give us a quick demo on the new system with a prototype Promise RAID unit and a stock Cinema Display connected over ThunderBolt — remember, ThunderBolt just uses a Mini DisplayPort connector, so displays can be daisy-chained right in. Apple’s demo was a variation of the same thing Intel’s been doing for a while — they played four uncompressed HD video streams off the RAID simultaneously, which pegged the ThunderBolt throughput meter at 600-700MBps. We also watched a 5GB file transfer in just a few seconds — all very impressive, but we’re definitely anxious to try some of this stuff ourselves once ThunderBolt devices start shipping sometime in the spring.
Apple also told us that ThunderBolt is running on copper and not optical cables (like the Light Peak protoypes) so that it can support bus-powered devices — there’s 10 watts of power available on the bus, up slightly from FireWire’s 8 watts. Up to six devices can be daisy-chained from one port, and since ThunderBolt is based on PCI Express, it can even support FireWire and USB adapters. That’s great news for the future of the interface, but the MacBook Pro still has two USB 2.0 and one FireWire 800 port, so it’s not of critical importance right this second.
We’ll have much, much more in our full review — check back in a few days!
MacBook Pro (early 2011) with ThunderBolt hands-on originally appeared on Engadget on Thu, 24 Feb 2011 11:30:00 EDT.
So it’s perhaps not the most original moniker that Apple and Intel could have chosen, but it’s here just the same. After years of waiting Apple has launched its implementation of Intel’s Light Peak standard and it’s called Thunderbolt. It’s making its appearance on new MacBook Pro models and it’s promising 10Gb/second transfer rates. That’s dual-channel, too so you’ll get 10Gb/sec both to and from your devices. Apple suggests this will be useful for external RAID arrays, Gigabit Ethernet adapters, and also mentions support for “FireWire and USB consumer devices” along with HDMI, DVI, and VGA over DisplayPort. Apple expects that Thunderbolt will be “widely adopted as a new standard for high performance I/O,” but we think the USB 3.0 crew might have a thing or two to say about that. Full PR is embedded below.
Update: Intel has thrown up its page on the technology, and it looks like the Light Peak name is officially no more. Intel indicates this speed will be enough to transfer a full-length HD movie (roughly 10 – 20GB in size) in less than 30 seconds. Intel also reinforces that this is compatible with existing DisplayPort devices and it also uses the PCI Express protocol for enhanced compatibility. Daisy-chaining will be possible, along with bus-powered devices, and cables can be made using either optical or electrical construction.
Continue reading Apple and Intel unveil Thunderbolt I/O technology
Apple and Intel unveil Thunderbolt I/O technology originally appeared on Engadget on Thu, 24 Feb 2011 09:01:00 EDT.
Come on, you knew this was coming! Oh yes, Apple’s pulling the curtain off its new MacBook Pro family, and compared to the last refresh cycle, there are a serious amount of updates. Just as we had heard, all three will be getting new Intel Sandy Bridge Core i5 and i7 processors, AMD Radeon HD 6000M graphics (bye bye, NVIDIA!), FaceTime HD cameras, and some super fast Thunderbolt I/O transfer speeds. There are two new 13-inchers, two 15.4-inch versions, and one lone 17-inch model. How much will they cost you and what are the exact specs? You’ll want to hit the jump for all of that and the official press release.
Apple refreshes MacBook Pros with Sandy Bridge processors, AMD graphics, Thunderbolt I/O tech, and HD cameras originally appeared on Engadget on Thu, 24 Feb 2011 09:02:00 EDT.
Amid new reports of more iPhone prototypes showing up around the world, Apple is taking a new tack. Rather than trying to put the genie back in the bottle, they will now focus on monetizing the genie.
The Prototype Store is now open for business (click to enlarge)
Beginning immediately, the online Apple Store will feature a new Prototype Store where customers can do their prototype shopping from home — without having to search through bars, cafés and restaurants. The Prototype Store will feature a full line of unannounced products, including iPods, iMacs, MacBooks and Mac Pros.
Concurrently, Apple will be opening an official Apple Prototypes page on YouTube, where customers can post their teardown videos without fear of prosecution.
“Apple always puts customers first, and if our customers want a legal way to procure our prototypes and disseminate the proprietary information therein, we are happy to provide that,” says Apple spokesperson Kianna Stack.
Already an ecosystem is taking shape around the Prototype Store. Third-party manufacturers are offering a range of prototype-disguising cases, tool kits to break products open and Apple-style iMovie templates to create more professional teardowns.
Some, however, are not at all pleased with Apple’s new thinking. Local bar and beer garden owners are forming an anti-prototype coalition, fearing that if their customers can easily find prototypes online, they will have less incentive to come out searching in the drinking establishments.
Read more:
If you can’t beat ’em, join ’em: Apple launches Prototype Store
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